Get Your Local Business on Google Search and Maps - Grow with Google Workshop

Presented by: Andrea LaRosa

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google Business Profile from start to finish.

In this session we’ll show you how to:

• Create or claim your Google Business Profile

• Manage your business info across Google Search and Maps

• Use your Business Profile to connect with potential customers

Monday, Nov. 18, 3:00-4:00pm via Zoom

Hiring for the Holidays: Tips for Staffing Success

Presented by: Brittany Barthel

Are you looking for tips on finding great staff for the season? Hiring the right person for the job is a priority for your small business. This workshop will help you identify where to look and what to look for.

• Job-Search Forums for Posting your Ad

• Asking Great Interview Questions

• Green Flag Candidate Traits

Wednesday, Nov. 20, 4:00-5:00pm via Zoom

Last Minute Holiday Sales Boost

Presented by: Andrea LaRosa

Not Meeting Your End-of-Year Sales Goals? It’s not too late!

If you’re feeling stressed about your holiday sales, we’ll teach you how to use social media marketing for a last-minute sales boost.

Join us for a value-packed workshop to help you tackle this holiday season.

Key Takeaways:

• Actionable strategies to generate last-minute sales. 

• Tools and techniques to effectively implement those strategies.

• Mindset shifts to keep your spirits up this season.

Monday, Dec. 2, 8:30-10:00am via Zoom

Plan, Create, Schedule: Simplify Your 2025 Marketing Content Strategy

Presented by: Patty Ross

Start the new year strong by learning how to create a clear and effective marketing content calendar. In this webinar, you'll discover the best strategies for planning, organizing, and scheduling content that aligns with your business goals. You’ll leave with a content calendar and actionable insights to streamline your content creation process, save time, and ensure consistent engagement throughout the year. Don’t miss out on the opportunity to plan ahead and set your business up for success in 2025!

Tuesday, Dec. 3, 8:30-10:00am via Zoom

Launch Your Business with Customer-Focused Marketing: Grow with Google Workshop

Presented by: Stacey Aragon

As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them
into loyal customers. 

In this workshop, you will learn how to:

• Create a compelling brand

• Define your audience

• Convert customers

• Build loyalty and advocacy

Thursday, Dec. 5, 9:00-10:00am via Zoom

¡Es Tiempo Para Preparar! - Cómo preparar tu pequeña empresa para la declaración de impuestos

Presentador: Marissa Hernandez

¿Estás listo para declarar los impuestos de tu negocio?

Una lista de verificación para el éxito de tu pequeña empresa.

Una guía para organizarte y simplificar la presentación de los impuestos.

Instructions: 

Enlace de Zoom despues del registro

lunes 9 de diciembre, 9:30-11:00am por Zoom

Small Business Post-Holiday “Reset”: Reenergize Your Social Media Strategy for Success in the New Year

Presented by: Andrea LaRosa

Tailor your marketing strategy to maximize engagement and sales after the holiday season!

• Understand common post-holiday sales pitfalls and how they manifest on social media.

• Implement social media strategies that help boost engagement and sales during slow periods.

• Develop a practical social media content calendar tailored to their audience's behavior post-holiday.

• Utilize analytics and user-generated content to maintain momentum and keep their brand relevant.

Monday, January 6, 2025, 8:30-10:00am via Zoom

Cómo usar la tecnología para tener éxito en tu negocio - - Una guía básica

Presentador: Marissa Hernandez

La tecnología es una herramienta útil para los propietarios de pequeñas empresas. Únase a nosotros para aprender a usar aplicaciones como Word, Excel y Google Drive con éxito.

Instructions: 

Enlace de zoom después del registro

martes 7 de enero, 2025 

11:00am-12:30pm por Zoom

Caltrans Business Certifications Overview

Presented by: Richard Myerscough, Caltrans

Join us for an enlightening session presented by Richard Myerscough, Caltrans District 5 District Small Business Liaison. Richard will offer invaluable insights into the Caltrans Small Business Program, guiding you through:

• Certifications Caltrans recognizes.

• Benefits of certification.

• How to get certified.

• Certification eligibility criteria

• Caltrans small business resources

Don’t miss this opportunity to get your questions answered in a live Q&A.

Equip your business with the knowledge and tools needed to become certified!

Wednesday, January 22, 2025, 12:00-1:00pm via Zoom