Workshops
Verizon Small Business Digital Ready Program
Complete 2 Courses to be eligible for exclusive $10,000 Grant Opportunities
Registration is free and Courses are self-paced
Every Registration with completion of 1 quick video (any length) helps support MCSC Women's Business Center
También disponible en español.
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WORKSHOPS
MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.
How to Use AI for Social Media
Presented by: Andrea LaRosa
Discover how artificial intelligence can revolutionize your social media strategy. From content creation to audience engagement, this workshop will teach you the best AI tools and techniques to save time, boost creativity, and grow your online presence. Perfect for beginners and seasoned social media pros alike!
What You'll Learn:
AI-Powered Content Creation: Use tools like ChatGPT to craft engaging captions, create content calendars, and brainstorm viral post ideas with ease.
Audience Engagement Made Simple: Discover how AI can analyze audience behavior and recommend the best times and strategies to post for maximum impact.
Visual Content and Editing with AI: Explore AI tools for creating eye-catching graphics, videos, and reels to elevate your brand’s aesthetic.
Tuesday, March 25
9:00-10:30am via Zoom
Business Credit 101 - Morning Workshop
Presented by: Jeannette Vierra
Join us with Jeanette Vierra as she breaks down the intricacies of Business Credit and prepare yourself for this important aspect of growing your small business!
How Business Credit differs from Personal Credit
Why it is important to use Business Credit to protect your Corporate Veil
How to establish your Small Business as a Credit-Worthy Institution
What Lenders look for when you are ready to apply for a line of Business Credit
Wednesday, March 26
9:00-10:00am via Zoom
Paving the Road to Success with Caltrans: 2. Understanding Small Business Codes
Presented by: Richard Myerscough
Join us for “Understanding Small Business Program Codes” the second presentation in our continuing Caltrans training series by Richard Myerscough, Caltrans District 5 District Small Business Liaison.
Learn about UNSPC & NAICS business codes.
Caltrans bid item codes.
How these codes can benefit your company profile.
Keyword descriptions and how they can get your company noticed.
Don’t miss this opportunity to explore the information directly with Caltrans and to get your questions answered in a live Q&A with Richard.
Wednesday, March 26
12:00-1:00pm via Zoom
Cómo iniciar un negocio de comida - Taller de 4 sesiones
Presentador: Gabe Quiroz
Este es un taller dividido en cuatro sesiones. Fue diseñado específicamente para personas que tienen en mente vender su comida, o abrir un restaurante.
Queremos que el pequeño negocio que piensas iniciar, tenga las herramientas para que pueda ser exitoso
Tome su idea desde el concepto a un realidad.
Sesión #1: Estudio de mercado
Sesión #2: Logística y legislaciones
Sesión #3: Administración de su negocio
Sesión #4: Operaciones
Miércoles 2-23 de abril
8:30-10:00am por Zoom
FROM INBOX TO IMPACT
PRESENTED BY: ANDREA LAROSA
In today’s digital world, content is king—but only if it reaches the right audience. This interactive 90-minute workshop will teach you how to craft compelling blog posts and strategic email campaigns that engage, convert, and grow your business. Whether you're struggling to find your brand voice, unsure how to build an email list, or simply want to maximize your content’s impact, this session will equip you with the tools and strategies to succeed.
What You’ll Learn:
The key elements of an effective blog post and how to write content that keeps readers coming back How to use email marketing to nurture leads, boost engagement, and increase sales
The art of crafting subject lines and blog headlines that grab attention
How to repurpose blog content for email (and vice versa) to maximize reach
Best practices for growing and maintaining an engaged email list
Tools and automation tips to streamline your workflow
Friday, April 4
9:00-10:30am via Zoom
Digital Branding Dynamics: Thriving in an Online World
Presented by: Gina Cinardo
Join us to explore key aspects of building and sustaining a brand in the digital ecosystem. Learn how to leverage digital tools and platforms to enhance brand visibility, engagement, and customer loyalty. Defining your brand consistently helps customers recognize and remember who you are and what you have to offer!
Tuesday, April 8
9:00-10:00am via Zoom
AI Tools & Techniques for Marketers
Presented by: Andrea LaRosa
Learn how to harness the power of AI to transform your marketing efforts. This workshop covers AI-driven tools and insights to optimize campaigns, personalize customer experiences, and streamline your workflow. Walk away with actionable strategies to stay ahead in the ever-evolving marketing landscape.
What You'll Learn:
Crafting Marketing Campaigns with AI: Use ChatGPT prompts to generate ad copy, email campaigns, and creative slogans tailored to your audience.
AI for Customer Insights: Learn how AI tools can analyze customer data and behavior to deliver hyper-personalized marketing strategies.
Streamlining Marketing Workflows: Explore automation tools powered by AI to save time on repetitive tasks like scheduling, tracking performance, and reporting.
Tuesday, April 15
9:00-10:30am via Zoom
Instructions:
Zoom Link Sent After Registration
Back to the Drawing Board: How Failure Can Lead to Success
Presented by: Brant Myers
Defeat gives you a chance to pivot your business ideas into a better chance at success. This course will help turn your resilience into a more powerful leap forward as you navigate the world of entrepreneurship. More than just a pep talk, in this course you will learn:
What parts of your past business venture can be carried into your new vision
How your hands-on experience and knowledge direct your future decisions
When to switch course if you’re not seeing the results you expected
Be prepared to share real-world examples and receive coaching specific to your needs.
Tuesday, June 3
9:00-10:30am via Zoom
Monterey WBC provides one-on-one no cost small business consulting. With an elite team of consultants with expertise in marketing, organizational development, finance, management, etc. Small business consulting is offered as an individual service, or supplementary to our entrepreneurial training courses. Consulting is available in English and Spanish.
Monterey WBC offers “Explore, Design, & Launch” - small business training program for startup entrepreneurs and existing small business owners. This course will equip you with the necessary knowledge, tools, and resources needed to start and/or grow your business. The outcomes of these courses are a tangible business plan and fine-tuned business pitch. “Empezando” is our Spanish equivalent.
Interested in keeping up-to-date with our Monterey WBC expansion, small business training, and free webinars? Sign-up for our weekly newsletter.
Funded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for people with disabilities will be made if requested at least two weeks in advance. Call MCSC Program Director at 805-595-1357. MCSC is an equal opportunity provider. MCSC is a 501 (c)(3) non-profit organization.