EDUCATIONAL CLASSES
EDUCATIONAL WORKSHOPS
MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.
Last Minute Holiday Sales Boost
Presented by: Andrea LaRosa
Not Meeting Your End-of-Year Sales Goals? It’s not too late!
If you’re feeling stressed about your holiday sales, we’ll teach you how to use social media marketing for a last-minute sales boost.
Join us for a value-packed workshop to help you tackle this holiday season.
Key Takeaways:
Actionable strategies to generate last-minute sales.
Tools and techniques to effectively implement those strategies.
Mindset shifts to keep your spirits up this season.
Monday, Dec. 2, 8:30-10:00am via Zoom
Plan, Create, Schedule: Simplify Your 2025 Marketing Content Strategy
Presented by: Patty Ross
Start the new year strong by learning how to create a clear and effective marketing content calendar. In this webinar, you'll discover the best strategies for planning, organizing, and scheduling content that aligns with your business goals. You’ll leave with a content calendar and actionable insights to streamline your content creation process, save time, and ensure consistent engagement throughout the year. Don’t miss out on the opportunity to plan ahead and set your business up for success in 2025!
Tuesday, Dec. 3, 8:30-10:00am via Zoom
Launch Your Business with Customer-Focused Marketing: Grow with Google Workshop
Presented by: Stacey Aragon
As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them
into loyal customers.
In this workshop, you will learn how to:
Create a compelling brand
Define your audience
Convert customers
Build loyalty and advocacy
Thursday, Dec. 5, 9:00-10:00am via Zoom
¡Es Tiempo Para Preparar! - Cómo preparar tu pequeña empresa para la declaración de impuestos
Presentador: Marissa Hernandez
¿Estás listo para declarar los impuestos de tu negocio?
Una lista de verificación para el éxito de tu pequeña empresa.
Una guía para organizarte y simplificar la presentación de los impuestos.
Instructions:
Enlace de Zoom despues del registro
lunes 9 de diciembre, 9:30-11:00am por Zoom
Small Business Post-Holiday “Reset”: Reenergize Your Social Media Strategy for Success in the New Year
Presented by: Andrea LaRosa
Tailor your marketing strategy to maximize engagement and sales after the holiday season!
Understand common post-holiday sales pitfalls and how they manifest on social media.
Implement social media strategies that help boost engagement and sales during slow periods.
Develop a practical social media content calendar tailored to their audience's behavior post-holiday.
Utilize analytics and user-generated content to maintain momentum and keep their brand relevant.
Monday, January 6, 2025, 8:30-10:00am via Zoom
Cómo usar la tecnología para tener éxito en tu negocio - - Una guía básica
Presentador: Marissa Hernandez
La tecnología es una herramienta útil para los propietarios de pequeñas empresas. Únase a nosotros para aprender a usar aplicaciones como Word, Excel y Google Drive con éxito.
Instructions:
Enlace de zoom después del registro
martes 7 de enero, 2025
11:00am-12:30pm por Zoom
Caltrans Business Certifications Overview
Presented by: Richard Myerscough, Caltrans
Join us for an enlightening session presented by Richard Myerscough, Caltrans District 5 District Small Business Liaison. Richard will offer invaluable insights into the Caltrans Small Business Program, guiding you through:
Certifications Caltrans recognizes.
Benefits of certification.
How to get certified.
Certification eligibility criteria
Caltrans small business resources
Don’t miss this opportunity to get your questions answered in a live Q&A.
Equip your business with the knowledge and tools needed to become certified!
Wednesday, Jan. 22, 2025, 12:00-1:00pm via Zoom
Paving the Road to Success 1: Introduction for the Small Business Program
Presented by: Richard Myerscough, Caltrans
Join us for an enlightening session presented by Richard Myerscough, Caltrans District 5 District Small Business Liaison. Richard will offer invaluable insights into the Caltrans Small Business Program, guiding you through:
Program Overview: What is the Caltrans Small Business Program, and how can it benefit your business?
Certification Know-How: Learn about the range of business certifications that Caltrans recognizes, making your firm more competitive for state contracts.
Community Resources: Find out about the resources available to both emerging and established businesses to optimize your relationship with Caltrans.
Don’t miss this opportunity to get your questions answered in a live Q&A.
Equip your business with the knowledge and tools needed to become certified!
Wednesday, Feb. 26, 2025, 12:00-1:00pm via Zoom
Funded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for people with disabilities will be made if requested at least two weeks in advance. Call MCSC Program Director at 805-595-1357. MCSC is an equal opportunity provider. MCSC is a 501 (c)(3) non-profit organization.