EDUCATIONAL CLASSES
EDUCATIONAL WORKSHOPS
MCSC offers weekly workshops on a wide variety of subjects. In addition to providing a networking platform among attendees, classes are designed to increase understanding of important and current business topics and trends. Workshops are open to the public.
Social Media Essentials for Business
Presented by: Patty Ross, Golden State Marketing
Social media can be overwhelming for business owners. Which platforms. How often to post. What to post. This class will give you the basics every business owner should know as well as the latest trends to grow your business.
This class will cover :
- How to create a content calendar to sync all your marketing efforts (Participants will receive a complimentary digital copy of a digital calendar-$27 value)
- How to choose which platforms make sense for your business
- The right days and times to post on each platform and how often to post
- What type of content to post for best engagement
- What is a social media influencer and why to use them
September 3, 2024 from 10:00am-12:00pm via Zoom
HUBZone Workshop
Presented by: Angela Watson, Golden State APEX Accelerator
The government limits competition for certain contracts to businesses in historically underutilized business zones. It also gives preferential consideration to those businesses in full and open competition.
Joining the HUBZone program makes your business eligible to compete for the program’s set-aside contracts. HUBZone-certified businesses also get a 10 percent price evaluation preference in full and open contract competitions. HUBZone-certified businesses can still compete for contract awards under other socio-economic programs they qualify for. The HUBZone program fuels small business growth in historically underutilized business zones with a goal of awarding at least three percent of federal contract dollars to HUBZone-certified companies each year.
Topics:
HUBZone Program Overview
Eligibility Requirements
Benefits of Certification
Application Process
September 10, 2024 | 10:00-11:00am via Zoom
Let’s Talk About Home Businesses
Presented by: Carla Blandon
Join us to talk about home businesses. Do you offer goods and/or services from your home?
Ex:
Cooking/baking for others – a food cart or stand
Childcare
Gardening/Landscaping
Crafts, sewing, or knitting
That is a small business and an opportunity to earn extra income. Let us help you make it grow!
September 10, 2024 | 10:30-11:30am
Arroyo Grande Library 800 W. Branch, Arroyo Grande CA
Small Business Banking Made Simple
Presented by: Pacific Premier Bank
Having access to the right banking products can make a positive difference in your business. If you're confused about or unaware of banking services tailored to small business, plan to join this online workshop presented by Pacific Premier Bank.
In this workshop, you will:
Discover the essential banking services every small business needs
Weigh the pros and cons of each banking service
September 12, 2024 | 5:00-6:00pm
Únase a Nosotros para Hablar de Negocios Caseros
Presentador: Carla Blandon
¿Ofrecen productos y/o servicios desde su casa?
Ejemplos:
Cocinar/hornear para otros - un carrito de comida
Cuidado de niños
Jardinería/Paisajismo
Artesanía, coser o tejer
Esta es una pequeña empresa y una oportunidad de ganar ingresos adicionales. Permítanos ayudarle a hacerlo crecer.
sábado 14 septiembre
de 11 de la mañana a 12 de la tarde
Oceano Library, 1511 19th St, Oceano, CA
E-Mail Marketing Essentials for Business
Presented by: Patty Ross, Golden State Marketing
Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
You Will Learn:
-The 5 C’s of E-Mail Marketing Basics
-How to create a content calendar with a complimentary digital version sent to all students
-How to pick the E-Mail platform right for your business
-Anatomy of E-Mail design
-Subject Lines
-Best times and days to send E-Mails
-Why List Segmentation is important (case study provided)
-Basic Automations
-A/B Testing Tips
September 17, 2024 from 2:00-4:00pm via Zoom
SAM.gov Workshop
Presented by: Angela Watson, Golden State APEX Accelerator
Learn how to register your business on the System for Award Management (www.SAM.gov) website, the federal government’s database.
Being registered in www.sam.gov is required to get a prime contract with the federal government.
You will learn "why" and "how" to register with SAM.gov.
September 19, 2024 | 10:00-11:00am via Zoom
Gestión financiera para pequeñas empresas
Presented by: Carla Blandon
La gestión financiera es esencial para tener un negocio exitoso ¡Y puede ser más simple de lo que piensas!
Aprenda los elementos clave para mantener un negocio financieramente sólido:
Por qué necesitas una cuenta bancaria y cómo ayuda a su negocio crecer.
¿Cuál es la diferencia entre banca personal y banca de negocios?
¿Qué es una cuenta corriente?
¿Qué es una cuenta de ahorros?
Cómo proteger su dinero.
sábado 21 de septiembre de 11 de la mañana a 12 de la tarde
Oceano Library
1511 19th St, Oceano, CA 93445
How To Create Marketing Graphics Like A Rockstar With Canva
Presented by: Patty Ross, Golden State Marketing
No need to hire a graphic designer or invest in expensive software…Canva can help you create marketing graphics like a rockstar! This affordable programs allows you to easily “drag and drop” images, text and other elements to create online and offline marketing materials.We will show you how to incorporate your own images and fonts, bring in animated elements and learn the latest cool effects include new AI tools, to bring your marketing graphics to the next level!
October 1, 2024 from 10:00am-12:00pm via Zoom
Navinating the Sale and Succession of Your Small Business
Presented by: Pacific Premier Bank
Selling a business and figuring out life after business ownership can be overwhelming.
In this workshop, presented by Pacific Premier, you will:
Learn about the nuts and bolts of selling a small business
Discover how to create an exit strategy that considers taxes, ownership transfer and a even a succession plan
October 10, 2024 | 5:00-6:00pm via Zoom
Defining Your Audience: The Power of Buyer Personas
Presented by: Patty Ross, Golden State Marketing
What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Marketing to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.
The goals of this hands-on workshop include developing clear definitions of your typical buyers, a clear sense of the customer journey that customers take, and how to generate marketing strategy to start marketing to the right people.
October 15, 2024 from 10:00am-12:00pm via Zoom
The Power of Connections: Leveraging Networking for Your Small Business
Presented by: Patty Ross, Golden State Marketing
In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "The Power of Connections" offers you a roadmap to master this art, essential for thriving across industries and sectors.
What you will learn:
* Networking Essentials: Grasp the core of networking. Discover why it's critical for business growth and learn effective techniques for initiating conversations in various settings.
* Brand Building Mastery: Your brand is your story. Learn to weave your personal and business brand seamlessly into interactions, making every networking opportunity count.
* Digital Networking Dynamics: In the digital age, your online presence speaks volumes. Gain expertise in leveraging social media and online communities to expand your business horizons.
* Conversation That Counts: Beyond small talk, engage in meaningful dialogues. We'll share tips for keeping conversations engaging, ensuring they pave the way for strong, lasting business connections.
* The Art of the Elevator Pitch: In a few seconds, what would you say about your business? Learn to craft and deliver powerful elevator pitches that leave a lasting impression.
* Your “Calling Card”- Do we still hand out physical cards or should we use digital cards. We will look at both and what is important to include on your card.
* Event Networking Strategies: From business events to trade shows, every gathering is an opportunity. Uncover strategies to maximize your presence and leave a mark.
* Follow-Up Mastery: The conversation doesn’t end at 'goodbye.' We’ll delve into effective follow-up strategies to keep your network engaged and continuously interested in your business.
Join us and transform the way you connect. Unlock the power of networking to open doors, create opportunities, and drive your business forward.
October 29, 2024 from 10:00am-12:00pm
Funded in part through a Cooperative Agreement with the U. S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. Reasonable accommodations for people with disabilities will be made if requested at least two weeks in advance. Call MCSC Program Director at 805-595-1357. MCSC is an equal opportunity provider. MCSC is a 501 (c)(3) non-profit organization.